Google AdWords PPC Campaign Setup
Google AdWords campaigns must be well structured to be profitable. The days are over when just about anyone could create a profitable campaign with little effort. There is simply too much competition now.
Google rewards well structured PPC campaigns with better page position and lower cost per click – this reduces costs and gives ads better visibility, making campaigns more profitable. That is why it’s important to set it up correctly.
The campaign is what connects potential customers to your website, and it all begins with careful keyword selection – so that when your keywords are searched, your ads will be displayed.
And when your ads are displayed, we want potential customers to be more interested in your ad than your competitors – so that they click through to your website. At that point, the website takes over to convert that lead into an action (such as a sale, a phone call or email from a potential customer).
Google AdWords Campaign Setup involves the following:
- Discussing which products/services you wish to sell.
- Competitive Research to find out what your competitors are doing.
- Keyword Research to determine which keywords opportunities exist.
- Structuring your campaign into ad groups according to your product line/s.
- Identifying landing pages for your campaign and/or suggesting new landing pages.
- Identifying Geographic Location Targeting strategies to display ads in the right locations.
- Determining how campaign performance is going to be tracked.
As you can see, there are many elements required to create great PPC campaign.
PPC Campaign Setup Costs
Costs vary according to campaign complexity. A small local business with 1 product will require less effort than a national business with hundreds of products. However, campaign setup usually starts at $500 and increases according to product complexity, competitive challenges and landing page requirements. For franchised (or multiple location) businesses, we can split the setup cost between franchisees over time.
