Google AdWords PPC Audits
Do you want a 3rd party review of your Pay Per Click campaign? A PPC audit might be what you need. Audits can give you a different perspective of your campaign and reveal areas for improvement. A typical audit consists of the following elements:
- A 15 minute phone call to discuss campaign goals and concerns.
- Review of campaign structure (are campaigns, ads and keywords logically structured).
- Review of campaign targeting (does current targeting meet the customers objectives – geo and network targeting).
- Review of campaign performance (identify performance metrics that might need attention, cost/conversion etc.).
- Review of goal/conversion tracking (make recommendations for campaign performance tracking).
- Review of keywords (type matches, keyword selection, determine if there are further keyword opportunities).
- Review ads (look for any mistakes in how ads are structured, ideas for improvements, url targeting etc).
- Advise on any other elements that might enhance campaign performance.
- Follow up 15 min phone call to answer questions.
Audits cost $350 (unless the campaign is incredibly large and complicated, in which case we will have to provide a quote).
We will need access to your PPC account and website analytics to review all data.
Absolutely no modifications will be made to your accounts, and confidentiality is assured. To order an audit now via PayPal or Google Checkout, click here. Or contact us if you have any questions.
