Where the pay per click rubber hits the road…

December 20, 2011

I see this all the time… business owners think that their pay-per-click campaigns will automatically generate leads because their competitors are also using pay per click. Now, let’s say we have two businesses that sell an identical product in the same town. And, let’s assume that both businesses use the same keywords and ads in [...]

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How to Track Google AdWords Conversions with Contact Form 7 in WordPress

June 9, 2011

Setting up conversion tracking with Contact Form 7 is something that I run into quite often. After a while I’ve settled on what it probably the easiest and most reliable way to do this – simply tell Contact Form 7 to send the user to a “Thank-You” page after the form has been submitted. There [...]

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Free Keyword Multiplier Tool for AdWords

March 14, 2011

Until now our internal keyword generator tool was written with PHP. However, I’ve been developing some new systems based on Google Web Toolkit (GWT) and Google App Engine (cloud based application hosting) so I decided to whip up a new keyword generator that works on the fly (no need to press a “submit” button to [...]

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Which Ad Got a 59% Increase In Clicks?

January 31, 2011

Believe it or not, the ad that used a period instead of a colon got a 59% higher click through rate. Small changes can make a big difference!

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Adding Notes to Google Analytics Data

November 19, 2010

It is important to keep track of important events for your website. Do you remember the exact date that new site design went live? The date when you started using social media to drive traffic? Do you ever look at Google Analytics data and wonder whether a change in metrics corresponds to an event? Well, [...]

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Google website visual preview rolls out..

October 19, 2010

It looks like Google website preview is being rolled out. About 20 minutes ago I noticed a blue box around Google search results (at least, I’ve seen it on Google Chrome and Safari browsers). Hovering over the search result pops up a visual preview of the website (see below). I suppose ugly websites with great [...]

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