Is your website fast enough?

January 21, 2012

in Uncategorized

Not sure if your website is fast enough? If it takes more than 2 seconds to load a page, your site is too slow and will negatively impact the visitor experience.

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How to avoid Click Monkeys in your PPC campaign

January 17, 2012

in PPC,SEM

The process of weeding out unwanted clicks begins with sensible ad content. Some businesses are interested in B2B traffic only, and don’t want any consumer clicks. For example, wholesalers want to sell in bulk and do not want to waste money on clicks from consumers looking to purchase 1 item. So what can you do [...]

Just another business against SOPA

January 12, 2012

I could not have explained what is at stake with SOPA better. Every business that values free enterprise and free speech should add their voice towards stopping SOPA, as do we. The essence of SOPA is the damage it could do to any online business. Anyone could visit your website and post a link or [...]

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Conversion & Goal Tracking Rule of Thumb – Google Analytics & AdWords

January 10, 2012

Rule of Thumb: Always send successful actions to unique Thank-You pages Let’s say your website has 3 different forms that users can submit. e.g. a contact form, a quote request form and a file upload form. You’d want to track when each type of action is done, and be able to easily register each action [...]

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Where the pay per click rubber hits the road…

December 20, 2011

I see this all the time… business owners think that their pay-per-click campaigns will automatically generate leads because their competitors are also using pay per click. Now, let’s say we have two businesses that sell an identical product in the same town. And, let’s assume that both businesses use the same keywords and ads in [...]

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How to Track Google AdWords Conversions with Contact Form 7 in WordPress

June 9, 2011

Setting up conversion tracking with Contact Form 7 is something that I run into quite often. After a while I’ve settled on what it probably the easiest and most reliable way to do this – simply tell Contact Form 7 to send the user to a “Thank-You” page after the form has been submitted. There [...]

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