Much of my work is in the paid search space and developing software around that space, but on the odd occasion I’ll develop websites, mostly in WordPress. I’ve done 2 photographer websites lately, and the latest website was for a photographer in South Africa that had a flash based website – as far as Google [...]
How long have they been running PPC campaigns? Clearly, experience matters. In Malcolm Gladwell’s book, Outliers, he makes the case that to become an expert in something, you need at least 10,000 hours experience. In terms of working years, that would require at least 5 years of dedicated paid search experience. Is your PPC consultant [...]
