Pay Per Click (PPC) is a form of internet advertising where advertisers pay only when an ad is clicked on. When searching for something on the internet, have you ever noticed the "sponsored" listings at www.google.com, www.yahoo.com, www.live.com and many other websites? Those are all pay per click ads - paid for by advertisers that wanted their ads to appear when a consumer entered specific keywords (keywords are groups of words that describe your product or service).
1. PPC Ads Are Highly Targeted
PPC ads appear only when consumers are searching for your product or service. Compare this to printed media; for example, when reading a magazine you see ads even if you do not have an interest or need for the product. Pay per click is very different because ads will be only be displayed when a consumer searches on keywords closely related to your product - and even then, you only pay if the consumers confirms their interest by clicking on your ad.
Also, campaigns are targeted at the geographic area you serve - whether it's the entire US, a metro area or some zip codes.
2. PPC Budgeting Advantages
Print, radio and televison advertising is expensive and beyond the budget of many advertisers. PPC is not expensive because it is priced on a click by click basis. It's low cost to start using PPC marketing. You can spend as little or as much as you like and you can compete with the giants in your industry. PPC levels the playing field whether your sales are $30,000 a year or $30 million a year - your ads compete on equal footing. Simple Smart Marketing can create a well designed and structured campaign that will allow you to compete and in some cases do better than the giants in the industry.
3. PPC Campaign Flexibility
Real-time marketing, on the fly - adjusting campaign spending, ad content, geographic targeting and other aspects of the campaign can all be done instantenously; unlike printed material there is no need to wait for the next print run. Simple Smart Marketing's PPC programs offers flexibility and reporting for business owners.
4. Be on the first search page with PPC
Consumers turn to search engines to find businesses to serve their needs. It is a well known fact that your business has a much better chance of getting leads from the internet if you are on the first page of search results. There are two ways to be on the first page - have your website ranked in the top 8 for the keywords that best describe your business (using SEO), or pay to be listed under the sponsored listings (using PPC).
With Simple Smart Marketing's pay per click programs you can get your business in front of consumers immediately. All you need is a website and our well designed campaign!